Rajeev Singh 谈BenQ印度25年的发展历程和增长计划

Rajeev Singh
谈BenQ印度25年发展历程和增长计划

来自：t2ONLINE（印度）｜作者：马修斯·保罗

明基印度公司总经理拉吉夫·辛格

There is a bit of BenQ everywhere: in schools, offices, studios, and even conference rooms. The Taiwanese tech company’s presence in the display and projector categories is buoyed by its reputation for offering accurate pictures, often without breaking the bank. This is a special year as the brand approaches its upcoming silver anniversary. We caught up with Rajeev Singh, managing director of BenQ India, to discuss milestones and what lies ahead.

明基的产品随处可见：学校、办公室、工作室，甚至会议室。这家台湾科技公司在显示器和投影机领域的领先地位，得益于其精准的画质和亲民的价格。今年对明基来说意义非凡，因为该品牌即将迎来银禧纪念。我们采访了明基印度公司总经理拉吉夫·辛格，探讨了明基的里程碑事件以及未来的发展方向。

开局强劲
Beginning on a strong note

The year has started exceptionally well and is expected to be a significant milestone for BenQ, as the brand completes 25 years in India this December. The company aims to mark this anniversary by achieving record growth. The first quarter has begun strongly, with an expected growth of almost 100 per cent compared to the same quarter last year. While the entire year may not maintain that exact pace, the internal target is to grow by around 50 per cent. Overall, the business is firmly on the right track.

今年开局异常顺利，预计将成为明基品牌在印度发展25周年的重要里程碑。公司计划通过实现创纪录的增长来庆祝这一周年纪念。第一季度开局强劲，预计同比增长近100%。虽然全年可能无法保持如此高的增长速度，但公司内部目标是实现约50%的增长。总体而言，公司业务正稳步朝着正确的方向发展。

回顾25年
Looking back at 25 years

Over the past 25 years, particularly in India, the brand has evolved significantly. Previously perceived as a value brand, BenQ has transformed into a premium brand while maintaining its leadership in display technology. The company has consistently worked to provide solutions that have reshaped customer perception, especially over the last five years.

过去25年间，尤其是在印度，明基品牌经历了显著的发展。从最初被视为高性价比品牌，明基已转型为高端品牌，并始终保持着显示技术领域的领先地位。公司持续致力于提供能够重塑消费者认知的解决方案，尤其是在过去五年中。

Key milestones include achieving the number one market share in projectors and launching the smart classroom initiative around 2010. BenQ has converted more than four lakh traditional classrooms into smart classrooms, which now represents over 50 per cent of the installed smart classroom base in India. In the home projector segment, BenQ continues to lead with over 50 per cent market share, delivering advanced home-theatre experiences. Regarding monitors, the company has repositioned itself as a premium, segment-focused brand. This includes launching products tailored for coders and programmers based on India-specific research — products that were later expanded globally.

关键里程碑包括在投影机市场占据第一的份额，以及在2010年前后启动智慧教室计划。BenQ已将超过40万间传统教室改造为智慧教室，目前占印度智慧教室总装机量的50%以上。在家用投影机领域，BenQ继续保持领先地位，市场份额超过50%，致力于提供先进的家庭影院体验。在显示器方面，公司已将自身定位为专注于特定细分市场的高端品牌。这包括基于印度市场调研，推出专为程序员和编码员量身定制的产品——这些产品后来推广至全球市场。

Despite a largely stagnant monitor market, BenQ has maintained over 30 per cent compounded annual growth over the last five years.

尽管显示器市场整体停滞不前，但明基在过去五年中仍保持了超过 30% 的复合年增长率。

BenQ InstaShow VS25 免驱动无线会议系统，支持自带设备 (BYOM)，适用于混合式会议。

独特的视频会议系统
A unique video conferencing system

The (InstaShow) VS25 addresses common challenges in conference rooms, specifically regarding the connection of multiple devices. Whether employees use laptops, phones, or tablets, connectivity often becomes complex and time-consuming. The VS25 system is a hardware-based solution that removes the need for software downloads and enables seamless connectivity. Users can connect their device via a button to instantly present or join meetings. It supports both wireless presentation and video conferencing integration, working with legacy and modern systems alike. The solution simplifies meeting setups, reduces dependency on IT support, and ensures faster, more efficient collaboration.

InstaShow VS25 旨在解决会议室中常见的设备连接难题。无论员工使用笔记本电脑、手机还是平板电脑，连接过程往往复杂且耗时。VS25 系统是一款基于硬件的解决方案，无需下载任何软件即可实现无缝连接。用户只需按下按钮即可连接设备，立即进行演示或加入会议。它支持无线演示和视频会议集成，并可与传统系统和现代系统兼容。该解决方案简化了会议设置，减少了对 IT 支持的依赖，并确保了更快速、更高效的协作。

企业客户的重要性
Importance of enterprise customers

The enterprise segment is a strategic focus area. Alongside the VS25, BenQ is introducing corporate interactive flat panels designed specifically for boardrooms and meeting spaces.

企业市场是明基的战略重点领域。除了VS25之外，明基还推出了专为会议室和洽谈空间设计的企业级互动平板显示器。

Unlike current panels adapted from classroom use, these are purpose-built for corporate environments, featuring integrated computing, cameras, touch functionality, and collaboration tools. The goal is to simplify conference room setups—which previously required multiple brands and components — and deliver an all-in-one, easy-to-use solution. This initiative is expected to strengthen BenQ’s presence in the corporate AV market.

与目前从教室应用过渡而来的面板不同，这些面板专为企业环境而设计，集成了计算、摄像头、触控功能和协作工具。其目标是简化会议室的配置——以往需要多个品牌和组件——并提供一体化、易于使用的解决方案。此举有望巩固明基在企业视听市场的地位。

关注教育领域
Focus on the education sector

In 2025, government investment in education declined as funding was redirected, but momentum has now returned. BenQ is focusing on its ‘Make in India’ interactive flat panels to meet renewed government demand. The company has secured major projects, including the modernisation of classrooms in Delhi, where over 5,000 installations are expected by March. Additional projects are underway in Punjab, Uttar Pradesh, Assam, and other regions, while engagement with private education institutions continues steadily.

2025年，由于资金用途调整，政府对教育的投资有所下降，但目前势头已恢复。明基（BenQ）正专注于其“印度制造”的互动式平板显示器，以满足政府重新燃起的需求。该公司已获得多个重要项目，包括德里教室的现代化改造，预计到3月份将完成超过5000台设备的安装。此外，该公司还在旁遮普邦、北方邦、阿萨姆邦和其他地区开展其他项目，同时与私立教育机构的合作也在稳步推进。

Rajeev Singh表示，明基已将人工智能功能集成到其交互式平板显示器中，目前主要通过云端人工智能提供支持。

以有意义的方式使用人工智能
Using AI in meaningful ways

BenQ has integrated AI capabilities into its interactive flat panels, currently supported largely through cloud-based AI. The next phase involves launching panels with Edge AI, powered by a Neural Processing Unit (NPU) that enables AI functions to run directly on the device. This ensures faster performance and usability even in areas with poor connectivity, while reducing the delays typically experienced with cloud-based processing. The focus is on delivering practical AI benefits, especially within classroom environments.

明基已将人工智能功能集成到其交互式平板显示器中，目前主要依靠云端人工智能技术。下一阶段将推出搭载边缘人工智能技术的显示器，该技术采用神经处理单元 (NPU)，使人工智能功能能够直接在设备上运行。这确保了即使在网络连接不佳的区域也能实现更快的性能和更好的用户体验，同时减少了通常云端处理带来的延迟。其重点在于提供切实可行的人工智能解决方案，尤其是在课堂环境中。

投影空间中的动作
Action in the projector space

In the second half of the year, BenQ plans to launch a new top-of-the-line home projector featuring capabilities not currently available in its portfolio, including IMAX Enhanced and Dolby Vision. Upcoming models will also incorporate new DLP chipsets from Texas Instruments, offering significant performance improvements over existing projectors.

今年下半年，明基计划推出一款全新的顶级家用投影机，该投影机将具备目前其产品线所不具备的功能，包括IMAX Enhanced和杜比视界。即将推出的机型还将采用德州仪器（TI）的新型DLP芯片组，与现有投影机相比，性能将有显著提升。